Retrac is the brand name and always spelled with a capital “R”.
It is a single word and should not be spelled as ReTrac, "retrac", or any other variation.

The Retrac wordmark is the defacto, streamlined representation of our brand, designed for clear visibility across both digital and print platforms. It embodies the brand in its most recognizable textual form. When utilizing the wordmark, it should be maintained in its original design and proportions to ensure consistency and recognition.

The Retrac symbol is a distinctive element of our brand identity, optimized for impact and recognition across various media. This symbol distills the essence of Retrac into a concise visual form that is immediately identifiable. It is essential that the symbol be used in its original design and proportions to maintain brand consistency. Its use is particularly valuable in contexts where space is limited or where a more graphic representation is needed over text.

Retrac's visual identity primarily utilizes black and white for marketing purposes, symbolizing simplicity and elegance. These two colors should be consistently used across all promotional materials to ensure brand recognition and coherence. While our brand includes a broader palette of colors, these are specifically reserved for internal use by Retrac and are not intended for external applications.

Use the following product screenshot when presenting Retrac to avoid showing any sensitive information.